It is noticeable that whenever a user keys in a term to search on a search engine, particularly Google, there will be at least a few links to YouTube. This happens to a lot of keywords and what this relates to is that for a keyword that is moderately to less competitive, it may be a lot easier to get noticed through a Youtube video instead of an optimized page.
This was pointed out by Matt Balleck on a recent study made by Forrester. It stated that a well optimized Youtube video is 500% more likely to show up on the first page of Google instead of a page or a website that is well optimized.
However, this may be limited to keywords that Google do offer video results and most often than not, there will be video results to a lot of keywords as well.
So, head on to the local studio and start shooting some videos for YouTube.