Meta tags are very important for any website as it helps the search engine recognize the overall content of the site in a concise form. In addition to that, meta tags goes a long way on helping a site achieve good ranking in search engines as well. Because of this, it is important that the meta tags of any website is properly optimized so that the site will rank well in these search engines.
Meta tags consist of three main elements which are the description, keywords and robots. The description gives the search engine information regarding the description of the site. Most often than not, this meta tag will be used by the search engine as the site’s description when the site is indexed.
The keywords on the other hand give the search engine information regarding the keywords related to the site. It is best to focus on keywords with less competition and less generic keywords as well as it may be easier to rank well on these keywords.
Robots help in telling the search engine crawlers whether the user wants that particular page to be indexed by the search engine or not. Pages not wanted to be indexed should be put as NOINDEX.
To change the Meta tags, open up the .html file with a web editor such as Adobe Dreamweaver or Notepad. Meta tags should be inside the <head> tags and they are usually located after the <title> tag as well.
If there are currently no Meta tags available, users may use the template below:
<meta name=”description” content=”Your description here”>
<meta name=”keywords” content=”keywords1, keywords2, keywords3”>
<meta name=”robots” content=”noindex”> or disregard this meta tag if the site wants to be indexed