Posts Tagged ‘ecommerce’

Ways to seduce ecommerce customers

Monday, April 5th, 2010

The world of ecommerce is very competitive with thousands of online stores wanting to get a share of the pie. Knowing how to seduce the online customers into buying the products available takes a lot of resources both in the amount of money and time.

One way of doing so is through Live Chat. There will definitely be customers wanting some instant answers before buying and what better way to do it than through Live Chat? It also gives the site a sense of professionalism and not just another website that isn’t updated or taken care of.

In addition to that, a phone number can greatly boost the conversion rate of the website. Add an address and users will definitely think of the business as a well established business. These two assures the customer that if there is any problem in the future, they know where to contact.

Discounts! This single word explains so much. In the time where people are struggling to get the best possible prices, discounts are very sought after. Use them during a celebration or a change in season. The best time to do it is at the end or early of the month when people get their paychecks.

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Fans and followers of a particular brand have desires to buy the products

Wednesday, March 17th, 2010

A recent study showed that people that became fan or followers of a particular brand in social networking websites such as Facebook and Twitter have a tendency of buying the products offered by the brands that they are a fan of.

In fact, one of the main reasons why they become fans and/or followers is because they would want to get discounts or promotions through the social networking website. Some also said that they would want to show their support of the brand by becoming a fan as well.

So what does this tell the online marketer? For starters, having a Facebook or a Twitter page isn’t such a bad idea. In fact, post constant update on the products and promotions that are available in the online or the brick and mortar store on these social networking websites as well.

In addition to that, it also said that pleasing a customer do come with its added advantages as well and one of them being that they will support the company. In fact, they will most probably promote the company through the word of mouth. In the marketing world, promotion through word of mouth from the customers themselves is highly valuable rewarding as well.

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Preventing Credit Card Frauds for eCommerce Businesses

Tuesday, March 16th, 2010

The last thing a business needs while running is fraudulent transactions. Not only will they have to bear the expenses from these crimes but in return, their website will most probably be flagged by the credit card companies. This can be a huge loss for the business as well.

Preventing it isn’t easy but with proper precautions, it can be prevented significantly. One way of doing so is by checking the IP address of the customer. If the IP address comes from another country while the credit card is billed from another, then it will most probably be a fraud.

However, businesses can still check the authenticity of the transaction by calling the customer. Ask for the CVV2 number for verification purposes. It is most unlikely for fraud criminals to key in their real phone number so phone verification may be a good way of telling whether the transaction is a fraud or not.

Check at websites such as scambusters.org. They have a constant update on fraud methods as well as the common tricks that these people use. Learn them and remember roughly what the methods of scamming are. Trust the instinct. If it is too good to be true then it most probably will be. Do some verification on high value orders so that everything works well.

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