Posts Tagged ‘advertising’

Advertise on AdSense only to iPad users? It’s possible!

Tuesday, April 20th, 2010

Apple isn’t just the only company that is hyped about the iPad. Google is too! Need some prove? Check out their new yet simple addition to the Adwords. Now, advertisers can now advertise for iPad users only making it easy to promote their accessories, applications or games to the iPad users. This is a totally targeted solution to these types of advertisers.

This new addition can be found under the campaign settings under the Device section. There will be an option to target to specific mobile devices. The iPhones and the iPod Touch is under a separate checkbox while the iPad is on another checkbox. There are also options for Android and PalmOS users. Surprisingly there is no option for the Windows Mobile users although it has been in the market longer than these devices.

With this option added, Google has added another weapon on its arsenal. It is not letting other companies win with the iPad. Although Apple has a dedicated advertisement section for applications on the iPad, the browser will still be dominated by Google.

So developers, what are you waiting for? Advertise on Google AdSense now and be a part of the one of the biggest advertising companies in the world.

Types of Advertising that Would Suit the Target Segment

Monday, March 1st, 2010

Target segments play a big role in marketing and advertising. It allows the right type of promotion and advertising to be made. Target segment can be divided to various categories such as age, sex, income type and many more. Every word that can be used to identify a group of people can be a target segment.

There are a lot of types of advertising available both online and offline. Some examples of the types of online advertising are Pay-Per-Click advertising, video advertisement, viral advertising and many more. In some cases, online advertising can be a lot cheaper as compared with offline advertising but it has to be done properly as well.

For example, a gaming company or website shouldn’t advertise in a fashion website. Even if they spend millions of dollars in advertising on that website, it would not profit them as much as compared with a site that is related in that industry. Some examples are but not limited to gaming news website and gaming forums.

However, in some cases where there will be little to no cost at all such as posting advertising videos to video websites such as Youtube or Metacafe, it is possible to target a wide audience.

Before advertising on any website or channels, it may be best to find out the options or the place where the target audience are prominent. Such examples are forums related to the topic, blogs and many more. Once this is identified, only then can a company choose to advertise.